How We Think

Onboarding New Contacts to Your Email List A monthly newsletter, a product launch sequence, or any number of autoresponder series are the backbone of many email marketing businesses. But no matter how good those are, there's one thing you can do to make all of the...

Monthly Recurring Revenue; Monthly Recurring Work Subscriptions are popular for a reason. The stability of monthly cashflow is a very appealing business proposition. The tricky thing about subscriptions for digital products (that aren't software) versus simple product...

What Not to Do There's a sure way to discourage your customers from coming back for more online courses: give them a terrible membership experience after they purchase from you. Too many marketing agencies for online courses focus only on getting the sale. They ignore...

The Value Journey Canvas Frequently when we begin to work with a client on their digital marketing strategy, we use a version of this tool that was popularized by Digital Marketer:Copyright Digital Marketer. Here it is in a google sheet template (to edit, make a copy...

Stay Focused A lot of you out there send emails whenever you want, about whatever you want. You probably have a newsletter that goes out monthly (except when it doesn't), you pubish your course calendar as soon as it's "final," and you send two or three announcements...

Your Website in Three Questions Building websites is a service we offer only infrequently. It's an expensive, intensely creative process that only really satisfies either of us if you have a really clear brand and a really clear funnel. However, auditing your website...

Questions we always ask Here are the top things that, as marketers, we want to know when we work with a business. These are crucial questions that guide your online course strategy:  Understanding Your Customer Journey What is your customer's value journey, also...

Discerning Your Context All investment in email list growth is happening in your particular cashflow context. It is possible you need to spend more on growing your email list with paid advertising, and it is possible you should cut your spending back immediately. Here...

You're at a Crossroads There's a widespread, glaring issue in the world of experts, thought leaders, and teachers, particularly those in self-development and conscious professional circles: the lack of an online-ready business plan. It's not unusual to find...

Your Agency Matters Taking your teaching online is a transformative step. However, it comes with its own set of challenges—one of which is effectively promoting your online courses. That’s where the expertise of an online course marketing agency comes into play. But...

To Survey or Not to Survey? One of the biggest challenges when launching an online course is the feeling of leaping into the unknown. But what if I told you that you can mitigate this risk by gathering key data before you launch? This doesn't mean you can predict the...

Get List Quick, Part 2 Paid Advertising and Affiliate Marketing are the two most effective strategies for growing your email list quickly. And both require an effective free optin, so the third strategy mentioned in Part 1 of putting an optin form on your site or...

Get List Quick, Part 1 There are two primary ways* to grow your email list quickly. And I'll allow a third if you already have a lot of website or social traffic. The two are paid advertising and affiliate marketing. In part one here, we will look at the benefits and...

Why Strategy Marketing strategy—it's a term thrown around in the world of digital entrepreneurship as readily as others, but its true meaning remains elusive for many. It’s an often misunderstood concept, conflated with tactics or goals. This confusion not only clouds...