by Ian | Oct 11, 2023 | Blog
Onboarding New Contacts to Your Email List A monthly newsletter, a product launch sequence, or any number of autoresponder series are the backbone of many email marketing businesses. But no matter how good those are, there’s one thing you can do to make all of...
by Ian | Aug 2, 2023 | Blog
Monthly Recurring Revenue; Monthly Recurring Work Subscriptions are popular for a reason. The stability of monthly cashflow is a very appealing business proposition. The tricky thing about subscriptions for digital products (that aren’t software) versus simple...
by Ian | Jul 5, 2023 | Blog
What Not to Do There’s a sure way to discourage your customers from coming back for more online courses: give them a terrible membership experience after they purchase from you. Too many marketing agencies for online courses focus only on getting the sale. They...
by Ian | Jul 5, 2023 | Blog
The Value Journey Canvas Frequently when we begin to work with a client on their digital marketing strategy, we use a version of this tool that was popularized by Digital Marketer: Copyright Digital Marketer. Here it is in a google sheet template (to edit, make a copy...
by Ian | Jul 5, 2023 | Blog
Stay Focused A lot of you out there send emails whenever you want, about whatever you want. You probably have a newsletter that goes out monthly (except when it doesn’t), you pubish your course calendar as soon as it’s “final,” and you send two...
by Ian | Jun 27, 2023 | Blog
Your Website in Three Questions Building websites is a service we offer only infrequently. It’s an expensive, intensely creative process that only really satisfies either of us if you have a really clear brand and a really clear funnel. However, auditing your...
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