Strozzi Institute
our collaborations
Strozzi Institute hosts powerful in-person workshops around the world. They were reluctant to move any of their activities online since they have a highly body-centered approach that benefits from physical contact. However, as with so many organizations, the COVID-19 pandemic showed that online courses were not only possible, but could be a desirable addition to their existing offerings.
Authentic Presence was hired to create a series of online offerings beginning with a 4-day retreat with Strozzi Institute Founder, Richard Strozzi-Heckler which was timely as he had just published a new book. Subsequently, we developed an online version of their foundational somatics training and called it Declaring a New Future.
Learning Who You Are
Our onboarding and discovery process with Strozzi Institute unfolded between the initial strategy day and the filming of the recorded modules for this course a month and a half later. In that time, we used two different methods of capturing the essence of this transformational program: our customer avatar questionnaire and our offer creation worksheet.
Strategic Approach to Lead Generation
Having a high-ticket online program ($997) allowed us to leverage Strozzi Institute’s relationships with other organizations by promising a good payout on promotion of this course. Our lead generation efforts yielded as many contacts in the two months of promotion as the entire previous year by more traditional marketing.
This did not only benefit our course, though producing a free content opt-in and high-end upsell made the affiliate relationship viable in a whole new way for Strozzi Institute. The real gold was the fact that a 30% growth in Strozzi Institute’s email list from our activities set them up for a highly successful year of in-person trainings with a brand new audience to engage.
Well-positioned Assets
The assets created for this course have a long intended lifespan, far beyond just this launch. We professionally filmed the course over 3 days at the founder’s ranch, capturing the core essence of the founder’s teaching, while simultaneously making it possible for Strozzi Institute to have any of their emerging teachers lead a cohort of students through it using the recorded material as a “textbook.” Plus, it is an evergreen lead-in to an ongoing subscription product.
The promotion of this course was a multi-media effort that included affiliate emails, Facebook advertising, social media videos, personal outreach to SI coaches to spread the word, video testimonials that we created and edited for maximum effect, two free content optins, and of course a full-length marketing email sequence…all with the potential to sell the evergreen product as well.
About Strozzi Institute
Strozzi Institute is the creator of embodied leadership and the original somatic training institute.
Strozzi Institute is an industry leader in the world of somatics.
With 45 years of development and experience, we have fine-tuned a unique and powerful methodology that produces sustainable transformation.
SI Somatics teaches the “how” in actualizing the best leadership and coaching ideas, theories and intentions – not just for individuals, but for coaches, teams and companies around the world.
The world needs what you're teaching. We'll help you reach the people who need it most—ethically, sustainably, and profitably.
© 2024 Authentic Presence Inc.