Sensorimotor Psychotherapy Institute (SPI)
Client from: 2018 – Present
our collaborations
As always, with SPI we customized our product-development approach to best meet the needs, opportunities, and desires of the client. In this case, one priority was solidifying SPI founder Pat Ogden’s legacy by capturing more of her wisdom on video for generations to come. Our collaboration has achieved this while supporting SPI to attract new students and engage its current and former students in a deeper way.
Projects:
- Membership Site: Applied SP
- Short Course: Wisdom of the Body
- Introductory Course: Body-Oriented Approach to Trauma
Alumni Membership Site
SPI’s first need was to offer ongoing support to its graduates to become more confident in applying what they learned and to keep up with cutting-edge developments in and applications of Sensorimotor Psychotherapy (SP). In 2019, after extensive research with SPI teachers and students, we launched Applied SP, an alumni community featuring live webinars with Pat and other teachers, a private Facebook group, and more.
In filming this content, we created exacting procedures for confidentiality for client demos and adapted our production techniques to accommodate the client’s needs and teaching style. We also built a custom membership platform specifically for Applied SP, when the program’s needs outgrew the commercially available solutions we had been using. When we hit challenges during initial enrollment, we worked with the client to respond to customer feedback and create a payment plan option, successfully selling more than 400 seats in our initial launch.
Introductory Online Courses
Once we had a program in place to serve alumni, we shifted our focus to creating products that would attract new customers to SPI. These included a low-priced, 2.5-hour introductory class (Wisdom of the Body) and a more comprehensive introduction, the 8-hour Body-Oriented Approach to Trauma. In marketing and filling these courses, we’ve grown SPI’s email list by more than 19,000 names in 12 months, and exposed more than 20,000 additional potential customers to SPI’s work.
About SPI
In the late 1970s, therapist Dr. Pat Ogden began recognizing the link between the body and psychological issues. The foundations of Sensorimotor Psychotherapy® emerged as she began joining somatic therapy and psychotherapy into a comprehensive method for healing this disconnection between body and mind. In 1981, after co-founding the Hakomi Institute, pioneered by Ron Kurtz, Pat founded her own school, which is known today as the Sensorimotor Psychotherapy Institute (SPI).
SPI is a professional educational organization that designs and provides the highest-level trainings and services to serve a global network of mental health practitioners, and for the public at large. Since the first course in Sensorimotor Psychotherapy® was offered in the early 1980s, it has gained international acclaim.
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